AIR JORDAN
Description
This is not a book about basketball or a biography of Michael Jordan . It's the first authorized release to celebrate the 40-year partnership between Jordan and the Jordan Brand — icons and legacies that transcend sports.
Through six chapters, each dedicated to his six championship rings, the book shows how Jordan and his brand redefined design, shaped business, dominated pop culture, changed style and elevated sports to new heights. Rare items from Jordan's personal archives are published here for the first time.
With striking visuals, cultural references and iconic ads, Air Jordan reveals the artistry, innovation and influence of a man and a brand that continues to inspire generations today.
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AIR JORDAN
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